Pinflux
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Fotor
Fotor is an all-in-one AI-powered photo editing and design software developed by Chengdu Everimaging Science and Technology Co., Ltd.. It enables users to edit, enhance, and create visual content across platforms, including web, Windows, macOS, iOS, and Android. Known as “Photoshop Lite” by the BBC, Fotor serves over 300 million users globally with intuitive, automated tools for creators of all skill levels.
Key facts
- Founded: 2009
- Developer: Chengdu Everimaging Science and Technology Co., Ltd.
- Headquarters: Hong Kong
- Platforms: Web, Windows, macOS, iOS, Android
- Users: 300 million+ worldwide (2025)
Features and tools
Fotor integrates artificial intelligence to simplify complex photo tasks. Its features include AI photo enhancement, background and object removal, image upscaling, restoration of old or blurry photos, and face-swap capabilities. The app also supports portrait retouching, collage creation, and design templates for social media, posters, and marketing materials.
Cross-platform access
Users can access Fotor online or through downloadable desktop clients. The Windows and macOS versions offer batch editing, RAW file conversion, HDR effects, and advanced filters, while the mobile apps provide lightweight yet powerful editing on the go. Cloud synchronisation ensures consistent access to projects across devices.
AI creative suite
Beyond photo editing, Fotor offers AI-generated content (AIGC) tools, including text-to-image generation, AI headshots, cartoon filters, and virtual styling. The “AI Agent” assistant lets users issue natural-language commands to automate multi-step edits, reflecting a growing trend toward conversational editing workflows.
Reception and business model
Fotor is praised for usability and affordability, often compared favourably to Adobe Photoshop for casual creators. It follows a freemium model: core functions are free, while premium plans (starting at $8.99 per month) unlock higher-resolution exports, advanced AI features, and asset libraries. Reviewers on Capterra rate it 4.6/5 for ease of use and value.
Data Statistics
Data Evaluation
aboutFotorSpecial Announcement
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