Frase

Frase

Frase is an artificial intelligence company providing an SEO and AI content optimisation platform designed to help teams rank on search engines and gain citations from generative AI systems. It integrates keyword research, automated writing, optimisation, and performance tracking into a unified workflow used by content marketers and enterprises worldwide.

Key facts

1. Founded: 2016
2. Headquarters: Boston, Massachusetts, United States
3. Acquired by: Copysmith Artificial Intelligence (2022)
4. Founders: Tomas Ratia, Cody Jacques, Frankie Liuzzi
5. Funding: Seed round in 2018 led by Underscore VC, Bantam Group, and Pedro Tortosa

Platform and technology

Frase’s software combines Search Engine Optimisation (SEO) with Generative Engine Optimisation (GEO), a method for improving visibility in AI-driven search results such as ChatGPT, Perplexity AI, Anthropic’s Claude, and Google Gemini. Its “AI Agent” automates competitor research, topic clustering, and real-time scoring across both Google and AI engines. The platform integrates directly with WordPress, Google Docs, and Chrome to allow in-context optimisation and collaboration.

Use cases and customers

Frase serves content marketers, SEO professionals, agencies, and enterprise teams seeking to improve ranking performance and AI visibility. The platform supports multilingual optimisation and has been adopted by thousands of organisations, including digital marketing firms and SaaS brands.

Business and ownership

Frase operates as a subsidiary of Copysmith AI, focusing on AI-assisted content marketing software within the internet software and services sector. It remains headquartered in Boston and functions globally with a remote-first workforce.

Reception

Frase is praised for unifying the SEO workflow and introducing GEO scoring, but has faced criticism for customer support and subscription practices on review platforms like Trustpilot. Despite mixed feedback, it remains a notable tool in the emerging field of generative search optimisation.